Hidden Gem is a unique packaging design for a beer gift set created for the imaginative brand, ORE Beer. Without a strict design brief, I embraced the freedom to brainstorm and explore various creative ideas.

Inspired by the beer games we often play with classmates after completing intense design assignments, I aimed to develop packaging that goes beyond mere containment. My goal was to create a medium that fosters user interaction and engagement.

The beer gift set incorporates elements of Truth or Dare? to deliver an interactive experience. Users can tear off the wrapping label to draw lots, then remove the label from the other bottle to reveal a question. Once the game is completed and the wrapping is peeled away, a stunning crystal pattern emerges, resembling the hidden gem that lies beneath the surface of rocks.