From One to Another
From One to Another
visual identity design for Earth Farm’s open day
visual identity design for Earth Farm’s open day
visual identity design for Earth Farm’s open day
year
2025
field
Visual Identity
graphic design
Editorial Design
nature
COLLABORATIVE
COMMUNITY PROJECT
Earth Farm is a community farm that unites individuals to grow food and engage with the Pat Heung community. I joined Earth Farm in Winter 2024, and at the end of the season, the founder decided to host an Open Day, with each member contributing their expertise.
I designed the visual identity for the 2025 event, collaborating with an editor on the event name, an illustrator for the leaflets, and overseeing the art direction for social media images.
The identity features a combination of photograph and graphic to reveal the hidden power beneath the land and highlights key elements essential to farmers and nature. This visual journey invites city dwellers to reconnect with the essence of community and rediscover the roots of life in the soil.
Earth Farm is a community farm that unites individuals to grow food and engage with the Pat Heung community. I joined Earth Farm in Winter 2024, and at the end of the season, the founder decided to host an Open Day, with each member contributing their expertise.
I designed the visual identity for the 2025 event, collaborating with an editor on the event name, an illustrator for the leaflets, and overseeing the art direction for social media images.
The identity features a combination of photograph and graphic to reveal the hidden power beneath the land and highlights key elements essential to farmers and nature. This visual journey invites city dwellers to reconnect with the essence of community and rediscover the roots of life in the soil.
Earth Farm is a community farm that unites individuals to grow food and engage with the Pat Heung community. I joined Earth Farm in Winter 2024, and at the end of the season, the founder decided to host an Open Day, with each member contributing their expertise.
I designed the visual identity for the 2025 event, collaborating with an editor on the event name, an illustrator for the leaflets, and overseeing the art direction for social media images.
The identity features a combination of photograph and graphic to reveal the hidden power beneath the land and highlights key elements essential to farmers and nature. This visual journey invites city dwellers to reconnect with the essence of community and rediscover the roots of life in the soil.
Earth Farm is a community farm that unites individuals to grow food and engage with the Pat Heung community. I joined Earth Farm in Winter 2024, and at the end of the season, the founder decided to host an Open Day, with each member contributing their expertise.
I designed the visual identity for the 2025 event, collaborating with an editor on the event name, an illustrator for the leaflets, and overseeing the art direction for social media images.
The identity features a combination of photograph and graphic to reveal the hidden power beneath the land and highlights key elements essential to farmers and nature. This visual journey invites city dwellers to reconnect with the essence of community and rediscover the roots of life in the soil.
Reveal The Wonders
Reveal The Wonders
Reveal The Wonders
The identity comes in a set of three visuals, showing the various potentials and possibilities of the land. The posters were placed at different locations on the farm, offering visitors delightful discoveries while aligning the elements and colors in each poster with their surrounding environment.
The identity comes in a set of three visuals, showing the various potentials and possibilities of the land. The posters were placed at different locations on the farm, offering visitors delightful discoveries while aligning the elements and colors in each poster with their surrounding environment.
The identity comes in a set of three visuals, showing the various potentials and possibilities of the land. The posters were placed at different locations on the farm, offering visitors delightful discoveries while aligning the elements and colors in each poster with their surrounding environment.
The identity comes in a set of three visuals, showing the various potentials and possibilities of the land. The posters were placed at different locations on the farm, offering visitors delightful discoveries while aligning the elements and colors in each poster with their surrounding environment.
Stamp the Journey
Stamp the Journey
Stamp the Journey
To encourage visitors to explore nearby communities and farms, I collaborated with the "Route Map" team to design a leaflet that allows them to collect stamps at various stations on the map. The map was illustrated by Vi, a member of the team, in collaboration with my art direction.
To encourage visitors to explore nearby communities and farms, I collaborated with the "Route Map" team to design a leaflet that allows them to collect stamps at various stations on the map. The map was illustrated by Vi, a member of the team, in collaboration with my art direction.
To encourage visitors to explore nearby communities and farms, I collaborated with the "Route Map" team to design a leaflet that allows them to collect stamps at various stations on the map. The map was illustrated by Vi, a member of the team, in collaboration with my art direction.
To encourage visitors to explore nearby communities and farms, I collaborated with the "Route Map" team to design a leaflet that allows them to collect stamps at various stations on the map. The map was illustrated by Vi, a member of the team, in collaboration with my art direction.
